Privacy Policy
Privacy Policy
Project Serenity – The Art of Breaking Free
Effective Date: [Insert Date]
Last Updated: [Insert Date]
Introduction
Welcome to Project Serenity (“we,” “our,” or “us”). We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and use when you visit our website at https://projectserenity.uk (the “Site”).
We are based in the United Kingdom and operate in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Site, you consent to the practices described in this Privacy Policy.
- Information We Collect
1.1 Information You Provide Directly
When you interact with our Site, you may voluntarily provide personal information, including:
• Email Address: When you subscribe to our mailing list via MailerLite
• Name: If provided when subscribing or contacting us
• Message Content: When you contact us via email at hello@projectserenity.uk
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• Comments: When you leave comments on our blog posts through Google Blogger’s comment system
1.2 Information Collected Automatically
When you visit our Site, certain information may be collected automatically, including:
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyse site traffic
• Google AdSense: We participate in Google AdSense, which may use cookies to display personalised advertisements based on your browsing activity
• Usage Data: Information about how you interact with our Site, including pages visited, time spent, and navigation patterns
• Device Information: IP address, browser type, operating system, and device identifiers
1.3 Third-Party Analytics
While we do not currently use Google Analytics, we may implement it in the future to better understand how visitors use our Site. If implemented, Google Analytics would collect data about your site usage through cookies. - How We Use Your Information
We use the information we collect for the following purposes:
• Communication: To respond to your inquiries and communicate with you via email
• Email Marketing: To send newsletters, updates, and promotional content via MailerLite (only if you’ve subscribed)
• Site Improvement: To analyse site usage and improve our content, features, and user experience
• Advertising: To display relevant advertisements through Google AdSense
• Legal Compliance: To comply with legal obligations and protect our rights - Cookies and Tracking Technologies
3.1 What Are Cookies?
Cookies are small text files stored on your device that help websites remember your preferences and improve functionality.
3.2 Types of Cookies We Use
• Essential Cookies: Necessary for the Site to function properly
• Advertising Cookies: Used by Google AdSense to display personalised ads
• Analytics Cookies: May be used in the future through Google Analytics to track site performance
3.3 Managing Cookies
You can control or delete cookies through your browser settings. However, disabling cookies may affect your experience on our Site. For more information about managing cookies, visit www.allaboutcookies.org.
To opt out of personalised advertising from Google, visit Google’s Ads Settings. - Third-Party Services
4.1 Email Service Provider
We use MailerLite to manage our email subscriptions and send newsletters. When you subscribe, your email address and any other information you provide is shared with MailerLite. Their privacy policy can be found at https://www.mailerlite.com/legal/privacy-policy.
4.2 Advertising
We participate in Google AdSense, which uses cookies to serve ads based on your prior visits to our Site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the Internet. You can opt out of personalised advertising by visiting Google’s Ads Settings.
4.3 Affiliate Links
Our Site contains affiliate links to third-party platforms, including: • Digistore24
When you click on these links and make a purchase, we may earn a commission at no additional cost to you. These third-party platforms have their own privacy policies, and we encourage you to review them.
4.4 E-Commerce Partners
We sell products (T-shirts, mugs, candles) through third-party platforms:
• Zazzle: Zazzle Privacy Policy
• Redbubble: Redbubble Privacy Policy
When you purchase products through these platforms, your transaction and personal information are handled by them directly. We do not collect or store payment information.
4.5 WordPress
Our Site is hosted on Fasthost, and we use the WordPress commenting system. When you leave a comment, your information is subject to WordPress ‘ Privacy Policy, available at https://wordpress.org/privacy
4.6 YouTube (Phantom Beats)
Our Site may embed videos from our Project Serenity YouTube channel. When you view embedded videos, YouTube may collect data about your interaction. YouTube’s privacy policy can be found at https://policies.google.com/privacy.
- Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
• Service Providers: With trusted third parties (e.g., MailerLite, Google) who help us operate our Site
• Legal Requirements: If required by law or to protect our rights, safety, or property
• Business Transfers: In the event of a merger, sale, or transfer of assets - Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal obligations)
• Restriction: Request limitation of processing your data
• Objection: Object to the processing of your data for certain purposes
• Data Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw consent at any time (e.g., unsubscribe from emails)
To exercise any of these rights, please contact us at hello@projectserenity.uk - Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
• Email Subscribers: Retained until you unsubscribe
• Contact Inquiries: Retained for a reasonable period to respond to your inquiry
• Comments: Retained indefinitely unless you request deletion - Data Security
We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security. - Children’s Privacy
Our Site is not intended for children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it. - International Data Transfers
While we are based in the UK, some of our third-party service providers (e.g., Google, MailerLite) may process your data outside the UK/European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data in accordance with UK GDPR. - Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. - Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: hello@projectserenity.uk
Website:https://www.projectserenity.uk - Consent
By using our Site, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.
Thank you for trusting Project Serenity with your information. Your privacy matters to us.